Working out what to charge for your creative work can be a nightmare. Where to even start? What’s It Worth covers the basics of figuring out your price point, including working out your budgets, and then moves on to the psychology of pricing, understanding the marketplace, creating loss leaders and more. A vital workshop for anyone struggling to understand the value of their own work.
Ideal for: Creative freelancers, established practitioners, arts organisations.
Monica Davidson is the founder of Creative Plus Business and an award-winning expert on the creative industries. In 2013 Monica was named as Australia’s first Creative Industries Business Advisor, consulting to the NSW Small Business Commissioner. Monica started Creative Plus Business the following year to capitalise on her combined experiences, and since its inception the social enterprise has grown to help thousands of individual practitioners to develop all aspects of their creative businesses.